Mass communication plays a pivotal role in shaping our modern world, acting as the conduit through which information, ideas, and culture are disseminated to a vast audience. It encompasses a wide array of mediums, including television, radio, newspapers, magazines, social media, and more. Its influence is undeniable, as it connects people across geographic and cultural boundaries, fostering shared understanding and catalysing societal change.

At its core, mass communication involves the transmission of messages from a single source to a multitude of receivers. This exchange of information empowers individuals with knowledge, encourages critical thinking, and shape’s public opinion. Whether it's breaking news, entertainment, educational content, or persuasive campaigns, mass communication serves as a dynamic tool for both informing and influencing society.

Moreover, mass communication holds the power to spotlight important issues, amplify marginalized voices, and drive social and political movements. It can galvanize public sentiment, mobilize communities, and inspire collective action. The rise of digital platforms and social media has further democratized mass communication, enabling ordinary individuals to contribute to the global conversation.

However, this influential force also carries ethical responsibilities. The accuracy, objectivity, and impact of messages must be carefully considered. The potential for misinformation and manipulation underscores the need for media literacy and critical consumption. As mass communication continues to evolve in the digital age, its role in shaping narratives and shaping public discourse remains as vital as ever, making it an indispensable corne rstone of modern society.

About Gossner College Mass Communication and Video Production Department

From the 2013, College Mass Communication Department stands as a vital hub within educational institutions, fostering a new generation of adept communicators. This dynamic field prepares students for diverse roles in media, journalism, public relations, and beyond, equipping them with essential skills to navigate the complex world of information dissemination.

With a comprehensive curriculum encompassing writing, broadcasting, digital media, and strategic communication, students gain a versatile toolkit to engage audiences across platforms. The department also emphasizes critical thinking, ethics, and media literacy, enabling graduates to discern and create credible content in an era of abundant information.

Faculty, often comprising industry experts, guide students through hands-on experiences such as internships, projects, and simulated newsrooms. This practical exposure hones their abilities and fosters adaptability in an ever-evolving media landscape.

In essence, the Mass Communication Department mould individuals into effective storytellers, capable of shaping narratives, influencing opinions, and driving positive change through skilful communication.

About MCVP Department

• Course Co-ordinator (Mass Comm)- Prof Asha Rani Kerketta

• Head- Prof Mahima Golden Bilung

Faculty Members

• Mr Santosh Kumar (Lab Assistant)

• Mrs Meena Sinha

• Mr Tej Mundu

• Mr Anuj Kumar

• Mr Sanjay Bose

• Mr Anurag Purti

• Mr Shreeprakash

Facilities – Studio, Wi fi, Auditorium, Projectors, Playground, Mineral Water, Chapel, Canteen, Hostel, CCTV, Library etc.

Career Opportunity in Mass Communication and Video Production

• Broadcast Journalist: Deliver news and stories through television or radio broadcasts.

• Print Journalist: Write articles for newspapers, magazines, or online publications.

• Public Relations Specialist: Manage communication between an organization and its public, including media relations and crisis communication.

• Social Media Manager: Develop and execute social media strategies to engage audiences and promote brands.

• Content Creator: Produce digital content such as videos, podcasts, blogs, and articles for various platforms.

• Copywriter: Write persuasive and engaging copy for advertisements, marketing materials, and websites.

• Media Planner: Plan and strategize the placement of advertisements across different media channels.

• Advertising Account Executive: Build and maintain relationships with clients and oversee the creation of effective advertising campaigns.

• Media Buyer: Purchase advertising space and time on various media platforms.

• Digital Marketing Specialist: Develop and implement online marketing strategies to reach and engage target audiences.

• Film Director: Direct and oversee the creative aspects of film production, from script development to final editing.

• Cinematographer: Capture visual elements and create the desired mood or tone for film and video projects.

• Video Editor: Edit and assemble video footage, audio, and graphics to create compelling visual content.

• Radio Producer: Coordinate and produce radio shows, podcasts, or audio content.

• Photojournalist: Capture and document news events and stories through compelling photographs.

• Media Researcher: Collect and analyse data to provide insights into media trends, audience behaviour, and market dynamics.

• Communication Specialist: Develop communication strategies and materials for organizations, including internal and external messaging.

• Public Speaking Coach: Train individuals to improve their public speaking and communication skills.

• Event Planner: Organize and coordinate events, conferences, and exhibitions for various industries.

• Scriptwriter: Write scripts for television shows, films, documentaries, or commercials.

• Media Analyst: Analyse media coverage and public perception to assess the impact of communication campaigns.

• Podcast Producer: Create, produce, and distribute podcast episodes on various topics.

• Media Ethics Consultant: Provide guidance to media organizations on ethical considerations and best practices.

• Media Educator: Teach mass communication, journalism, or related subjects at educational institutions.

• Documentary Filmmaker: Produce documentary films that explore real-world issues, stories, and events etc.